Website Launch Bootcamp
If you're ready to launch your website yesterday and want to be able to write your own copy and make all of your own design edits (right now and going forward), we made this for YOU.
I know, this sounds amazing and you might be thinking TAKE MY MONEY, but....
We want make sure you love this first.
In 3 weeks, you’ll have a website to be proud of.
With branding and design that feels like you.
And ethical copy your clients will love.
YOU'RE HERE BECAUSE YOU NEED A WEBSITE THAT LOOKS NICE AND CONVERTS AND HAS MESSAGING YOU CAN STAND BEHIND WITH PRIDE.
Or, maybe you’ve got a website already, but it’s not quite you. You want to stand out from the crowd and attract the kind of clients who make you feel lucky to wake up on Monday morning and get to your desk.
IN OTHER WORDS...
You need a website that actually, you know, works…
💥 To get right-fit clients to book a call with you
💥 To get right-fit prospects to engage with you (sign up for your newsletter, follow you on social)
💥To start forming relationships that pay you well and fill you UP
💥 To spare you from ever having to do a “sales call” (you’ll never have to use a pressure tactic - that’s part of ethical marketing!)
We hear you: You’d like all of this NOW. Yesterday. Last year. Can we get GOING ALREADY?!
That’s what this 3-week Website Launch Bootcamp Beta is for. Consider this your crash course in brand strategy, ethical copywriting and squarespace design for your biz.
WHAT YOU GET IN THIS 3 WEEK COURSE:
Squarespace website designer + branding expert
walking you through how to:
✨Choose colors and fonts that express YOU. You are your brand, and your brand should reflect that!
✨Plug them into a Squarespace template and make modifications to create pages that actually fit the copy you’ve written, and look like expensive custom design work.
✨Use Canva to create a brand board (this crash course in Canva is also handy for all of your marketing needs!).
ethical copywriter for service-based entrepreneurs
LAUREN VAN MULLEM
teaching you how to:
✨Clearly communicate the value you offer so your ideal clients go “Hot damn, I want THAT!”
✨Write copy that is ethical — not manipulative, smarmy or salesy — and sounds like YOU. None of your pages will sound like a drug company commercial or used car ad. Guaranteed.
✨Approach all of your marketing with ethics in mind. This means we empower the consumer to make their own choices, which builds trust, genuine relationships, and sustainable businesses rich in referrals. It works.
We’ll also let you in on our experiences of niching, and what we wish we’d known in the early stages of our own businesses. Plus the mistakes we've seen our clients make.
Guaranteed to shorten your learning curve BIG-TIME.
This is the groundwork for both your copy and your design. We'll walk you through niching, crating your brand identity and strategies for inspiring confidence in your prospective clients.
• Personal Identity vs. Brand Identity
• Creating Your Brand Tone + Visuals
• Intro to Canva for Logo Design
This is really the soul of your website. Lauren will walk you through every word of ethical, heart-centered copy that you'll need on your pages to convey your mission and the benefits your right-fit clients will get from working with you.
• Intro to Website Copy
• Writing Your About Page
• Writing Your Services Page
• Writing Your Homepage
This is where you bring it all to life. Kara will teach you how to take Squarespace templates and completely customize them for a professional-quality website that you can edit yourself.
• Intro to Squarespace Design
• Squarespace Design Basics
• Creating Your Homepage
• Creating Your About Page
• Creating Your Services Page
4 ETHICAL COPYWRITING WORKBOOKS
(Lauren sells these individually for $100 each. It’s a $400 value all together.)
The Truer Home Page Workbook
The Truer About Page Workbook
The Truer Services Page Workbook
Included if you join before Jan 31st!: The Truer Sales Page Workbook (this doesn’t include a video, but we wanted to give this to you so you have it when you’re ready!)
Squarespace set-up guide so that you don't have to second-guess if you're doing it right.
CSS cheat sheet for code customizations so your website looks like an expensive custom design, even though it’s an easy-to-use template. (See how custom fonts are added by CSS in the super short video).
Since we're beta - please enjoy these individual testimonials for Kara & Lauren (And YOU'D BE Getting the 2 for 1 deal 👯♀️)
I HIGHLY recommend working with Kara if you are in need of setting up a quality website but have ABSOLUTELY NO IDEA how to make your vision come to life!
Body Image Coach
Ever since I changed my copy on the website I'm getting far more responses from clients who've converted & potential client. Thanks so much!
CPA + Certified Life Coach
What needs to be true for you to love this:
⚡️ You’re a die-hard DIYer and comfortable working with technology as long as you have a video walkthrough (if you get stuck, we do have live office hours).
⚡️ You’re not expecting a perfect course in the Beta round.
⚡️You have a good idea of who you serve, what they need, what they think they need, what their pain points are, and what you can do for them. You’re ready to put your niche down on paper and put out a meaningful offer in a way that speaks to your ideal client.
Now that we got that out of the way...
DON'T GO IT ALONE!
3 LIVE Office Hour Calls
Calls with Kara + Lauren take place on Fridays in the Private Facebook group and will be recorded. Dates are Friday Feb 18th, 25th and March 4th at 12pm Pacific Time/3pm Eastern.
We encourage you to submit your questions ahead of time and will take as many as we can!
Q&A Access on FB
We’ll check in the private Facebook Group and answer your questions twice a week. Yes, you can even post drafts of your copy for quick reviews (not total overhauls).
We’ll even show you how to use Loom so you can record a VIDEO for us, and we can help you troubleshoot Squarespace, Canva and Copy.
This is the Bootstrapping Business Owner's Dream.
If you love to DIY (learning is fun!), or you can’t afford to do otherwise, our framework will guide you through each step without over-complicating anything. We keep it simple.
Not sure if this is what you need right now?
☑️ You Don’t Have A Website. Or you have a wordpress website that drives you batty and want to switch to Squarespace (been there!).
☑️You don’t have branding or colors exactly worked out.
☑️You don’t really know how to use Canva, and it’s been on your list to learn.
☑️You don’t have a website you’re happy with (and you don’t need anything fancy).
☑️You’ve shopped around for done-for-you copy, branding and design and realized that’s a $10K package (ouch).
12 Video Tutorials
4 Ethical Copy Workbooks
3 Live Calls with Kara + Lauren
Squarespace CSS Guide
Squarespace Set Up Guide
If you'd like to be notified when the next round of Bootcamp is open for registration, please fill out the form below!